Fashion
7 min read
How Dressing Well Builds Confidence
January 27 , 2025
By Sienna Claire

Fashion isn’t just about looking good—it’s about feeling good too! The clothes we wear can boost our confidence, lift our mood, and shape how we see ourselves. Dressing thoughtfully has the power to transform not just our style, but our mental well-being.
How we dress can influence not only how others perceive us but also how we perceive ourselves. This powerful relationship between fashion and mental health has become a growing area of interest in recent years, especially as people begin to realise the positive impact dressing thoughtfully can have on their self-esteem and mood.
The Psychological Impact of Fashion
The clothes we choose to wear are far more than mere fabric and thread—they serve as visual representations of our identity, our mood, and our state of mind. Psychologists have long studied how the act of dressing can influence mental well-being, and one of the key ideas that emerges from these studies is that clothing has the power to impact our self-esteem, confidence, and emotional state.
There is a term known as "enclothed cognition", which refers to the mental changes that occur when we wear certain clothes. Research has shown that the clothes we wear can influence not just how we feel but also how we behave. In one well-known study, participants who wore formal clothing performed better on cognitive tests, showing greater attention and focus, than those wearing casual attire.
Beyond this, clothing also communicates social cues to others. The right outfit can help us feel more confident and assertive, allowing us to take on the world with greater ease. On the other hand, wearing something that feels uncomfortable or does not align with our sense of self can result in feelings of insecurity or discomfort. This is why understanding the connection between fashion and mental health is so important.
How Clothes Influence Self-Esteem
When we feel good about the clothes we wear, it often translates into feeling good about ourselves. A simple outfit can dramatically shift our mindset, transforming our approach to daily tasks or social interactions. If we feel comfortable and stylish, we are more likely to project confidence, which in turn boosts our self-esteem. This is particularly true in social and professional settings, where we may want to project an image of confidence and competence.
Conversely, the wrong outfit can lead to self-doubt. For example, wearing clothes that don’t fit well or that we don't feel comfortable in can draw attention to our insecurities, rather than allowing us to focus on our strengths. It’s important to recognise that clothing has the power to shape our perception of ourselves—this is why it is essential to choose outfits that empower us and reflect our authentic selves.
Fashion, when used purposefully, can be a form of self-care. It allows us to practice mindfulness in our choices, considering what we need to feel good both mentally and physically. This could mean wearing something that makes us feel strong, like a sharp suit, or it could be opting for something cosy and comforting, like a favourite oversized jumper. What matters is how those choices make us feel.
Dressing for Different Moods
One of the most remarkable things about fashion is its ability to reflect and enhance our mood. Many of us naturally gravitate toward certain colours or styles depending on how we’re feeling. If we’re feeling upbeat and energetic, we may choose vibrant colours or bold patterns. If we’re feeling calm and collected, neutral tones or softer fabrics might appeal to us. By being mindful of these choices, we can better align our outfits with our emotions, using clothing as a tool to express and even elevate our mood.
For those experiencing mental health challenges, such as anxiety or depression, fashion can provide a small but significant way to regain a sense of control. On days when everything feels overwhelming, the simple act of getting dressed and choosing an outfit that feels good can help set a positive tone for the day. It doesn’t require complex or elaborate choices—just something that helps you feel capable and empowered.
For example, research shows that wearing bright colours—like yellow or red—can promote feelings of optimism and energy. On the other hand, soft fabrics, such as cotton or cashmere, might help soothe a frazzled mind and promote feelings of comfort. These subtle but intentional clothing choices can be a way of boosting mental health, one outfit at a time.
The Link Between Fashion and Body Image
A major factor in how fashion influences our mental health is the connection between clothing and body image. Our relationship with fashion often intersects with how we feel about our physical appearance, and this can either positively or negatively affect our self-esteem. The fashion industry has long been criticised for promoting narrow ideals of beauty, which has contributed to issues with body image and self-confidence for many people.
However, over the past few years, there has been a noticeable shift towards inclusivity, with brands embracing a wider range of body types, sizes, and skin tones. This move has empowered many individuals to feel better about themselves and to embrace their unique bodies. When people can find clothing that fits their body shape and makes them feel good, it boosts their self-esteem and allows them to embrace their true selves.
It’s also important to recognise that fashion is not just about fitting into a particular mould; it’s about expressing individuality. People are increasingly using clothing as a way to embrace their uniqueness, whether through bold choices, personal styling, or by supporting independent designers who represent their values. Embracing personal style can be liberating and can help combat negative self-image by shifting focus away from external standards and towards internal expression.
Fashion as a Tool for Healing
While fashion can influence our mood and self-esteem, it can also be a powerful tool for healing. For individuals recovering from mental health challenges, the act of dressing thoughtfully can be a form of empowerment and self-expression. Wearing something that makes you feel strong, confident, or even playful can help to reclaim control over a body or mind that may have felt out of control.
Therapeutic dressing is an approach that involves intentionally choosing clothing that supports mental health recovery. For example, wearing something comforting on difficult days, or dressing in bright, energising colours when feeling low, can positively impact mental health. By being intentional with wardrobe choices, people can use fashion to reinforce their sense of agency and well-being.
Additionally, fashion can create a sense of normalcy and routine. For those facing mental health challenges, getting dressed each day can become a form of self-discipline and self-respect. It’s not about being overly stylish or conforming to societal standards; rather, it’s about feeling empowered to show up for yourself and take care of your mental health.
Fashion and mental health are deeply interconnected, with the clothes we wear influencing our mood, self-esteem, and overall sense of well-being. Dressing intentionally can help boost confidence, support positive body image, and enhance our mental outlook. Whether it’s through the comforting power of soft fabrics, the energy of vibrant colours, or the confidence that comes from wearing something that reflects our personality, fashion can be a valuable tool in improving our mental health.
Ultimately, fashion should not just be seen as a superficial pursuit but as a means of self-expression, empowerment, and healing. By embracing the power of clothing, we can not only dress to impress the world but, more importantly, dress to feel good about ourselves. Fashion is a way to honour our inner selves, and when used with intention, it can have a profound and positive impact on our mental well-being.
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